BLUE PLANET CLOTHING HOW TO
BLUE PLANET CLOTHING UPDATE

BLUE PLANET CLOTHING HOW TO

Meanwhile, President-elect Joe Biden revealed Monday a “task force” of scientists and health experts he said he will take advice from on how to manage the pandemic and the distribution of a vaccine, when it’s available. The chief of staff for President Trump admitted at the end of October that his administration is “not going to control the pandemic” and was only expecting it to be handled when a vaccine became available. that forced nonessential retailers to close for weeks, and then continuation of the virus and major spikes in its spread as the White House has made no formal effort to deal with the pandemic. Planet Blue did not cite the pandemic for its closures, but the coronavirus has severely impacted retail over the course of the year. While Planet Blue has expanded its store base in recent years, there are no immediate plans to open additional doors.Serena Williams’ Best On-Court Tennis Outfits Through the Years The Resort 2018 line launched in stores and online in November.

In addition to the Planet Blue boutiques and online store, Blue Life brands are sold at retailers such as Revolve, Urban Outfitters, ASOS and Equinox.Īngela is excited about the Resort 2018 swim line, which features a variety of stripes, hardware and unique cuts.īlue Life’s collaboration runway show with Issa De’ Mar at Miami Swim Week last July got a lot of positive feedback from retailers and consumers. While the retail stores remain the top revenue source, Angela predicts that the online business will eventually outpace it.

BLUE PLANET CLOTHING UPDATE

They aim to make each location a part of the neighborhood and build a community around the boutique.Īll in-store employees are stylists who build relationships with shoppers while helping them update their wardrobes. Planet Blue works hard to create a personal experience with their clients to keep them coming back. Because we order a limited number of pieces, we are always keeping it fresh and there is always something new when a customer comes back in.” Our girl probably won’t want to wear the same outfit twice, or have the same outfit as someone else. “We order a small batch of pieces and have weekly deliveries. “We carry 300 brands at any time,” Angela said. Price points range from $70-$250 for denim, $44-$240 for tops and $62-202 for swimwear. Outside best selling brands for Planet Blue are Sundry, Philanthropy, Chaser, Cleobella, Static Swimwear, For Love and Lemons, and Faithfull the Brand. The Blue Life brands account for about one-third of the merchandise and 40% of the sales at Planet Blue.īlue Life, Planet Blue’s apparel brand, is the leading category, followed by Blue Life Swimwear and Blue Life Fit. Planet Blue is a hybrid retailer, carrying both its in-house Blue Life brands as well as a mix of other brands with the Southern California vibe.

“We have customers that are teenagers with their moms, as well as women in their 20s. “Our niche is the girl that is is free-spirited, effortless beauty, adventurous and perpetually sunny,” Angela said. The store is merchandised by color story and is easy to shop.

The effortless, yet chic aesthetic of the store embodies the elevated coastal lifestyle of Malibu, Angela said.Įach store carries the same assortment and each piece is hand selected with the motto of “beach to street” in mind.

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